Corporate Culture Initiatives
Building a High Performing Culture

We believe that your corporate culture has a direct impact on your performance and that you as corporate leaders can build and shape your culture. At PROWAY we are disciples of Jim Collins, author of Good to Great and Built to Last. Collins argues – and we agree – that a healthy, high performing culture has a core ideology that consists of an extrinsic purpose and a set of immutable values.

The dynamic element driving the culture is a long term goal – something Collins labels as a Big Hairy Audacious Goal – that gives purpose and life to an organization. In China where long term strategic goals have great resonance a la the Great Wall, creating a long term strategic plan is the foundation of high performing cultures.

Our corporate culture initiatives take five steps
  • Benchmark where you are now and compare yourself with other similar organizations
  • Define a core ideology that defines the never changing character of your company and holds it together
  • Build an envisioned future comprised of a Big Hairy Audacious Goal and a vivid description of what it is like to arrive at your goal.
  • Cascade your culture throughout your company
  • Evaluate the change with a follow-on benchmark, adjusting the process and deepening it.

Follow us on ... LinkedIn
© Professional Way Limited 2015 All rights reserved